wedding dress
The bridal centre has the largest range of Bridal wear, bridal accessories, head piece, tiara, bridal glove, bridal veil, bridesmaid, wedding. The Bridal Centre has a great range of wedding dresses, gowns, wear, Brisbane, American Labels, bridal gowns, Dresses, dress, brisbane, queensland, wedding.
wedding dress
Business Category: Weddings
weddings, wedding services, hire, event, planning, marquees, dresses, catering, food, limousines, transport, celebrants, functions, function centres, halls,
Business Name:The Bridal Centre
Website: http://bridalcentreweddingdressesbridesmaidgownswear.street-directory.com.au
Phone: 07 3034 3030
Fax:
Mobile:
Contact : Bob
Location Address: |
Postal Address: |  |
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INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used wedding dress messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both wedding dress and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
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Business Type:
Physical Shop/Store
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