I do not have supporting documentary from the first assignment, as it was not until the time of the last assignment that I began to understand some of the problematic issues that the unit posed.

However, I hope that the supporting documentary from the second assignment and elsewhere, is enough to show that there was progressive correction throughout the unit. Also, because of the introduction of new material, some aspects of marking, kingfisher bay resortand feedback were not clearly presented by those teaching. This resulted in the distortion of my marks. In summary, I would like to state that, I do not believe I should have to resit this unit.

While I do not deserve an esteemed overall mark, I did in fact meet the criteria for passing, and request I be granted the pass I have earned.

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You attempt to define the advertising problem by identifying the current situation of the product/service, target market, and kingfisher bay resort. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising problem/opportunity, utilising broad advertising frameworks. The advertising problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising problem/opportunity, utilising relevant advertising principles.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.