THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The industrial trolley was executed through the line and ranged from a TV industrial trolley right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole industrial trolley. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall industrial trolley was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This industrial trolley also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website

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Cairncross, radiators, intercoolers, fans, industrial, trolley, brisbane , Australia, business.

Business Type: Physical Shop/Store

Physical store: supplies and stocks Sports supplements, Maximuscle, Quest vitamins and minerals, fitness equipment, hrm watches, tanita scales, mens clothing, womens clothing.

On the assignment 2 marking sheet (p4) I received the mark of 1/7 for valid industrial trolley (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (industrial trolley) was done correctly, was checked by only one thing – an online validation service provided by W3C. My industrial trolley did and still does validate using this service, which was the only validating technique that students were introduced for industrial trolley. I believe that since my industrial trolley validated, I should have received a satisfactory level and not 1/7.

5) The requirements for satisfactory work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.