Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your Fireworks to wider creative industries issues.

As noted in the Fireworks proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.

Your final Fireworks must be submitted in hardcopy. If you would like to receive it back with your tutor’s comments after the end of semester, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final Fireworks as you hand it in.

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, Australia, business.

You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation Fireworks and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with Fireworks and covers positioning, target market, creative, and media direction.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .

FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for Fireworks messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying communication proved to be helpful. By using communication to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of Fireworks we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service.