Event hire
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Event hire
Business Category: Party Hire
party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
Business Name:Betta Party Hire
Website: http://bettapartyhiremelbournemarqueeweddingsevents.street-directory.com.au
Phone: 03 9735 5774
Fax: 03 9735 5324
Mobile: 0414 444 012
Contact : Damian
Location Address: 8/91 Beresford Rd |
Postal Address: 8/91 Beresford Rd |
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INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used Event hire messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both Event hire and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
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1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the Event hire displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your research strategy in gathering this information?
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
The results of these deliberations should flow into the project proposal you are required to submit by the end of week 6, using the proposal form provided. The form provides the space to add a project description and project-specific items.
Your tutor will then assess the suitability of your chosen project to meet the requirements of the Event hire. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the project proposal, and will have an opportEvent hirey to address any problems your tutor identifies, where this is necessary.
Your final mark for the project proposal will reflect both the quality of the proposal itself, and the quality of this feedback session. If you fail to attend this session, your project proposal will not receive a mark.