SUMMARY By involving the consumer in the development of Drafting and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating Drafting proposition. This in turn led to differentiated and highly creative Drafting which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.

www.BrisbaneWindowFrosting.com.au: Drafting www.BrisbaneWindowFrosting.com.au: Drafting www.thatsmephotography.com.au: Drafting www.sell2u.com.au: Drafting www.cityphysio.biz/: Drafting www.cityphysio.biz/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting http://www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.extrememarquees.com.au/: Drafting www.solddirect.com.au: Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.dbadvancedsolutions.com.au : Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.throughthelookingglass.com.au/: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.ausmarquees.com.au: Drafting www.dlyrigging.com.au: Drafting www.dlyrigging.com.au: Drafting www.dlyrigging.com.au: Drafting www.sunrover.com.au: Drafting www.sunrover.com.au: Drafting www.sunrover.com.au: Drafting www.sunrover.com.au: Drafting www.bridesofmanuka.com.au/bridesmaid.html: Drafting www.completetiles.com.au: Drafting www.completetiles.com.au: Drafting www.kjeng.com.au: Drafting www.kjeng.com.au: Drafting www.adimagephotos.com: Drafting www.adimagephotos.com: Drafting www.icmegaaustralia.com.au: Drafting www.icmegaaustralia.com.au: Drafting www.cairncrossaustralia.com: Drafting www.cairncrossaustralia.com: Drafting www.cairncrossaustralia.com: Drafting www.dynamicart.com.au: Drafting www.dynamicart.com.au: Drafting www.dynamicart.com.au: Drafting www.furyproductions.com: Drafting www.furyproductions.com: Drafting www.holmart.com.au: Drafting www.holmart.com.au: Drafting www.sponsorpoint.com.au: Drafting www.sponsorpoint.com.au: Drafting www.dbadvancedsolutions.com.au: Drafting www.myultimateweddingplanner.com: Drafting www.missmsalon.com: Drafting www.missmsalon.com: Drafting www.missmsalon.com: Drafting www.specialisedremovals.com.au: Drafting www.hillscales.com.au: Drafting www.hillscales.com.au: Drafting www.hillscales.com.au: Drafting www.limousineexcursions.com.au: Drafting www.chauffeuredvehicles.com.au: Drafting www.chauffeuredvehicles.com.au: Drafting www.londoncabsdownunder.com.au: Drafting www.alloccasionslimos.com.au: Drafting www.alloccasionslimos.com.au: Drafting www.alloccasionslimos.com.au: Drafting www.cobwebs.com.au: Drafting www.cobwebs.com.au: Drafting www.croccatcruises.com.au: Drafting www.croccatcruises.com.au: Drafting www.tfora.com: Drafting

drafting, brisbane, australia, building, drafter, Australia, business.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

The main aim of my narrative is to illustrate the multi-form world a person with Drafting’s Syndrome lives in: reality and the warped, interpreted reality of someone who is haunted by the misinterpretations of those around him. Although the narrative is autobiographical, biographical elements have been included.

There is no authority given to a narrator, but all focus is on the main character. Although the short film is more of a montage of clips rather than a narrative, one could conclude that the action line consists of the character living a normal day of his life.

The Character line shows what is going on behind the scenes. Monochromatic footage is used to illustrate the character’s reality; memories, interpretations and feelings. The images that he sees are distorted memories and experiences, which symbolise the morbid feeling of others that this character gets, and thus the reason for isolating himself.