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Drafting
KW drafting is an australian drafting service based in brisbane. They provide drafting for all purposes including constrction and building. DraftingBusiness Category: Builder/Trade Builder, Trade, pool builder, house builder, tradesman, company, business, trade
Business Name:KW Drafting Website: http://www.kwdrafting.com.au Phone: 07 3807 1868 Fax: Mobile: 0408 984 470 Contact : Bernie
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You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, Drafting market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, Drafting market, and competition. You fail to formulate a solution to the advertising issue.
Business Type:
Sole Trader Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business. FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for photo messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying Drafting proved to be helpful. By using Drafting to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service. |
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