Contained brand new elements of Media Technology that were different from previous units. Unit Co-ordinator Kim Rasmussen notified students of this change in a lecture. These new changes have no doubt brought many benefits to the creative industries faculty.

However, I believe that it is because of this situation, that there was a large degree of confusion for Tutors and students alike. Many students have expressed this feeling to me also. The problems I encountered can be listed in 5 parts: 1) Firstly, requirements were not clearly defined by Tutors, Tutorials or Criteria Sheets: P3 is an exact printout of the Assignment 2 criteria sheet from the QUT OLT site. It nowhere states that additional experimentation with the technologies will gain extra marks, or that a lack of experimentation would result in a loss of marks. When I further enquired about how far we are expected to experiment with the technology my Tutor replied that we would get extra marks for experimenting beyond the tutorial’s teachings, but that we would not loose marks if we did not; since it is not a requirement.

P4 is an exact printout of the marked 2, in which I have lost five marks for not experimenting further with the technologies.

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Did the facts book include surveys, focus groups, interviews, observation, ethnographic AND the analysis of the implications of the findings; AND the applications of the results? What kind of primary did you undertake? Why was this method the most suitable for your needs? And how did you analysis the data? Is the main advertising problem identified? Are any others obvious from the data and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising brief, ready to action an advertising campaign? Does your brief distil all the information and recommendations? Does it use an appropriate format?

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