Brisbane Tiles
Complete tiles is Brisbane best Tile Showroom centre. Tile Supplier with a unique and extensive range of tiles in their warehouse. Brisbane, QLD Australia
Brisbane Tiles
Business Category: Retail/Distribution
retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale
Business Name:Complete Tiles & Stone
Website: http://www.completetiles.com.au
Phone: 07 3355 0163
Fax:
Mobile:
Contact : Damon
Location Address: 35 Pickering St |
Postal Address: 35 Pickering St |
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STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern Brisbane Tiles messaging are easy to conjure up, the benefit of Brisbane Tiles messaging remains elusive. We felt that this communication needed to give MMS a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to MMS. A competitive review highlighted that most communication for MMS felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for Brisbane Tiles messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of MMS we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform
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THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the Brisbane Tiles base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website
Business Type:
Physical Shop/Store
Physical store: supplies and stocks Sports supplements, Maximuscle, Quest vitamins and minerals, fitness equipment, hrm watches, tanita scales, mens clothing, womens clothing.
The project proposal form provides several spaces for you to add specific Brisbane Tiles (such as your name and student number), marked _________.
Further, it also leaves space for your own additions as they are required for the project. This includes the project topic, specific key issues, and assessment criteria. Here are some notes on how to use these spaces.
Most importantly, use the electronic version of the project proposal form as it is available from the unit OLT site: do not fill out a printed version of this form in handwriting.