You attempt to define the advertising problem by identifying the current situation of the product/service, target market, and brisbane it. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising problem/opportunity, utilising broad advertising frameworks. The advertising problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising problem/opportunity, utilising relevant advertising principles.

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The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the brisbane it industries, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider brisbane it industries issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider brisbane it industries sector; rather than focussing on a particular brisbane it industries sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular brisbane it organisation in itself, examine how the nature of this work responds to specific problems facing the brisbane it industries, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how brisbane it industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven brisbane it industries development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.