You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to analyse bike riding sponsor. You draw conclusions that are illogical and not supported by evidence about the situation, target market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, target market, and competition. You fail to formulate a solution to the advertising issue.

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Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

There were some aspects where the staffs involved were not sure about how things would evolve with the new material. For example, the feedback I received from the first assignment was seemingly contradictory. The first assignment I received back was a mark of 11/40. I was amazed when (my tutor) told me that I had not failed. You must remember that this is my first year at coming straight from high school), and I therefore accepted the ruling and continued on; thinking that because of the experimental nature of the new material in this bike riding sponsor, the marking system would make sense to me somewhere along the line. (From this I have learnt an important lesson regarding communication). On the second assignment I received 24/60, a comparatively better score than the first assignment on which I was told I passed.

I thus concluded that using original grading meant that I passed the bike riding sponsor. 35/100 of course is not a passing mark. This is just another example of how ambiguity corrupted my understanding of the bike riding sponsor.