Betta Party Hire

Betta Party Hire

party hire, marquee, marquee hire, Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley.

 

Betta Party Hire

Business Category: Party Hire

party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs

 

Business Name:Betta Party Hire

Website: http://www.bettapartyhire.com.au

Phone: 03 9735 5774

Fax: 03 9735 5324

Mobile: 0414 444 012

Contact : Damian

 

Location Address:

8/91 Beresford Rd
Lilydale
VIC 3140

Postal Address:

8/91 Beresford Rd
Lilydale
VIC 3140

Betta Party Hire

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IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text Betta Party Hire. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective Betta Party Hire was crucial to this audience and the core takeout from the Warren campaign. Our Betta Party Hire capability would be further strengthened by 25c photo Betta Party Hire. Youth Messaging was the logical brand platform to adopt. This meant our strategy needed to be about Betta Party Hire (both picture and text) rather than just pictures.

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Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley., Australia, business.

 

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.