Betta Party Hire
party hire, marquee, marquee hire, Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley.
Betta Party Hire
Business Category: Party Hire
party hire, marquee, event hire, marquees, hire, jukebox, tents, catering, services, functions, cutlery, tables, chairs
Business Name:Betta Party Hire
Website: http://www.bettapartyhire.com.au
Phone: 03 9735 5774
Fax: 03 9735 5324
Mobile: 0414 444 012
Contact : Damian
Location Address: 8/91 Beresford Rd |
Postal Address: 8/91 Beresford Rd |
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A DREAM BRIEF The new brief was to launch Betta Party Hire mobile's picture messaging service (MMS) and its 25c Betta Party Hire to Betta Party Hire price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.
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Betta Party Hire is dedicated to delivering quality marquees, party hire and superior service, Lilydale, at the edge of the Yarra Valley., Australia, business.
You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation Betta Party Hire and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate strategy that is consistent with Betta Party Hire and covers positioning, target market, creative, and media direction.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.
SUMMARY By involving the consumer in the development of Betta Party Hire and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating Betta Party Hire proposition. This in turn led to differentiated and highly creative Betta Party Hire which spoke directly to its intended audience and revealed a role of picture messaging that singled out Virgin Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.