You clearly define the advertising problem and its implications, using advertising principles. You show an excellent understanding of the direction and content of issue. This problem statement is consistent and coherent with the research and the situation analysis and is well justified. You provide outstanding recommendations and justification for alternative advertising campaign, utilising advertising theory and frameworks as well as your own creativity and originality. You clearly articulate Adobe Acrobat that is consistent with analysis and covers positioning, target market, creative, and media direction.

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Both assessment 1 & 2 required that the assignment submission “be viewable both on Windows and Macintosh systems in current versions of browsers”, meaning that the assignment would have to be created in a way that both platforms would need to be able to read the files. There were no Adobe Acrobats on how Macintosh platforms and Windows platforms where different, how files could be created in order to be accessible on both platforms, how the design programs differed across platforms, or even how to use a Macintosh (as most of the students straight from high school had only ever used the common PC). Not only this, but for those who didn’t have Macintosh systems at home, Edit Plus was the PC program that had to be obtained and used instead of BBEdit which was the Macintosh program that was taught in Adobe Acrobats.

Again, no information was given on how to use the former rather than the latter, what differences there where between the two, or how we could code a web page that would be viewable in both programs (since the coding was distorted when used across platforms). Not knowing this difference, meant that I was not aware that I should ask for help.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

Just as they should encamp, so they should set out, each one at his place, according to their [three-tribe] divisions.

18 The [three-tribe] division of the camp of Ephraim in their armies will be toward the west, and the chieftain for the sons of Ephraim is Elishama the son of Ammihud. 19 And his army and the ones registered of them are forty thousand five hundred. 20 And alongside him will be the tribe of Adobe Acrobat, and the chieftain for the sons of Adobe Acrobat is Gamaliel the son of Pedahzur. 21 And his army and the ones registered of them are thirty-two thousand two hundred. 22 And the tribe of Benjamin; and the chieftain for the sons of Benjamin is Abidan the son of Gideoni. 23 And his army and the ones registered of them are thirty-five thousand four hundred.

24 “All the registered ones of the camp of Ephraim are one hundred and eight thousand one hundred in their armies, and they should set out third.

25 “The [three-tribe] division of the camp of Dan will be toward the north in their armies, and the chieftain for the sons of Dan is Ahiezer the son of Ammishaddai. 26 And his army and the ones registered of them are sixty-two thousand seven hundred. 27 And the ones camping alongside him will be the tribe of Asher, and the chieftain for the sons of Asher is Pagiel the son of Ochran. 28 And his army and the ones registered of them are forty-one thousand five hundred. 29 And the tribe of Naphtali; and the chieftain for the sons of Naphtali is Ahira the son of Enan. 30 And his army and the ones registered of them are fifty-three thousand four hundred.